Google Analytics

Paste a measurement id into the admin and each kit loads the GA4 tag and sends its own events. Local Lab sends sign-up, purchase, claim, listing submitted and quote request from the pages where they happen. Launch Lab sends purchase and the two launch-booking events. Job Lab sends fifteen, and sends purchase and refund from the server when Stripe confirms them, so a closed tab does not lose a sale. Job Lab also reads the Analytics Data API for its own dashboards, connects Search Console, and pings Google's Indexing API when a job goes live.

AdSense is wired into Local Lab and Launch Lab as a client id and one sidebar slot (top, middle or bottom), with a test mode and a generated ads.txt. Job Lab takes raw ad scripts and code units instead, so any network works.

Worth knowing#

• None of the kits ships a cookie consent banner or Google's consent mode. Add one if your visitors are in a place that needs it.

• Local Lab's purchase event uses the time as its transaction id, so refreshing the thank-you page can count a sale twice in GA.